B2B Marketing Consultancy
Marketing that owns
the revenue number.
My approach: treat marketing as a revenue function, not a support function. Own the number.
20+ years leading B2B marketing for Fortune 500 companies and high-growth technology firms. $600M+ in pipeline generated. Results that move the business.
$600M+
Pipeline generated across engagements
4,000%
YoY lead growth for a key client
20+
Years leading B2B marketing
F500
CA Technologies, GE, Deloitte
What We Do
Three disciplines. One mandate: revenue.
Demand Generation
Full-funnel programs that fill pipeline and shorten sales cycles. Account-based marketing, content strategy, digital programs, and marketing operations built to perform.
Learn More →Go-to-Market Strategy
Market positioning, ICP definition, competitive differentiation, and launch playbooks that give sales a story worth telling. Built for the boardroom and the field.
Learn More →CMO-Level Leadership
Embedded consulting CMO engagement for companies that need senior marketing leadership without a permanent hire. Hire the perspective, build the team, set the strategy.
Learn More →The Philosophy
"Marketing is not a cost center. It is the engine that drives qualified pipeline, accelerates revenue, and builds the category leadership that compounds over time."
— Andrew Mueller, Mueller & Company
Who I Work With
B2B technology companies that need marketing to act like owners.
Whether you are a growth-stage company building demand from scratch, or an enterprise team reinventing your go-to-market, the work is the same: align marketing to the revenue target and build the programs to hit it.
Clients have included CA Technologies, GE, and Deloitte — as well as high-growth SaaS companies scaling from $10M to $100M ARR.
Growth-Stage SaaS
Companies building repeatable demand generation and establishing category position.
Enterprise Technology
Large organizations modernizing their go-to-market and rebuilding marketing-to-sales alignment.
B2B Professional Services
Firms that need a clear marketing narrative and pipeline motion beyond referrals.
Ready to engage
Let's talk about the revenue target.
A direct conversation about where you are, where you need to be, and what it will take.
Start a Conversation