About
Senior marketing leadership built on two decades of B2B results.
Background
I am a B2B marketing executive with more than 20 years building and leading marketing organizations for technology companies — from large enterprises to high-growth SaaS firms.
My career has been built on a single conviction: marketing exists to generate revenue. Not awareness metrics, not brand scores, not MQL counts that evaporate by the end of the quarter. Pipeline. Bookings. Retained revenue. That is the standard I hold marketing to — and the standard I bring to every engagement.
I have led demand generation programs that produced $600M+ in pipeline. I have rebuilt go-to-market strategies for companies entering new markets and redesigned marketing functions from scratch for organizations that had outgrown their original model. I have worked alongside CEOs, CROs, and Boards to align marketing with company-level revenue objectives.
My consulting work is structured as a high-trust, senior-level engagement — not a vendor relationship. I work with a small number of clients at any time to ensure the depth of involvement the work demands.
Credentials
Experience
20+ years in B2B marketing leadership
Pipeline Generated
$600M+ across engagements
Notable Result
4,000% YoY lead growth for a B2B SaaS client
Client History Includes
- CA Technologies
- GE
- Deloitte
Specialization
B2B Technology — SaaS, Enterprise Software, Professional Services
How I Work
01
Diagnosis before prescription
Every engagement begins with an honest assessment of what is working, what is not, and why. Strategy built on incomplete diagnosis fails at execution.
02
Aligned to the revenue number
Marketing plans that do not connect to a revenue target are not plans — they are activity lists. I build marketing strategies backward from the number.
03
Built to run without me
My goal in every engagement is to leave a function, a capability, and a team that does not depend on my continued involvement to operate.
Ready to start a conversation?
Tell me about the business challenge you are working through.