Insights

B2B marketing perspectives.

Strategy, demand generation, and go-to-market thinking — grounded in practice, not theory.

April 15, 2025

Strategy

Marketing Is a Revenue Function. Treat It Like One.

Most B2B marketing organizations are structured to support sales, not to own part of the revenue target. That structural assumption is the root cause of most marketing underperformance.

May 30, 2026

Thought Leadership

Founder-led marketing isn't new. It only works if you're willing to take a position.

Founder-led marketing is executive thought leadership rediscovered. The hard part was never posting — it's being willing to take a position.