Services
Three disciplines. One revenue mandate.
Every engagement is scoped to the specific business problem — not packaged into a generic retainer.
Service 01
Demand Generation
Build the engine that fills pipeline.
Demand generation is the operating core of B2B marketing. It is where strategy becomes pipeline — and where most marketing organizations underperform. I build full-funnel demand programs with the infrastructure, content, and measurement to deliver qualified opportunities at scale.
Outcome
$600M+ in pipeline generated across B2B technology engagements.
Capabilities
- Account-based marketing (ABM) strategy and execution
- Content programs tied to pipeline stages — not generic awareness
- Marketing automation architecture and lead scoring
- Paid digital: search, LinkedIn, programmatic — built for pipeline, not clicks
- Marketing operations: attribution, forecasting, performance reporting
- SDR/BDR alignment: handoff design, SLA structure, feedback loops
Service 02
Go-to-Market Strategy
Give sales a story. Give the market a reason to choose you.
A go-to-market strategy that actually works requires far more than a positioning deck. It requires a clear understanding of who you are for, why they should choose you, and how you will reach them at scale. I build GTM frameworks that hold up under real market conditions — and that sales teams can actually execute.
Outcome
GTM strategies deployed across enterprise software, SaaS, and B2B professional services.
Capabilities
- Ideal Customer Profile (ICP) definition and segmentation
- Competitive positioning and differentiation strategy
- Messaging architecture: corporate narrative, product messaging, segment overlays
- Launch playbooks for new products, new markets, and new segments
- Sales enablement: pitch decks, battle cards, objection handling
- Category creation and analyst/influencer engagement strategy
Service 03
CMO-Level Leadership
Senior marketing leadership embedded in your business.
Some companies need the perspective, judgment, and leadership of a seasoned CMO — but not a permanent hire. Whether you are scaling through a critical growth phase, rebuilding a marketing function, or navigating a major market transition, I can serve as your consulting CMO: embedded, accountable, and operating at the executive level.
Outcome
Engaged across growth-stage and enterprise technology companies at the executive level.
Capabilities
- Embedded consulting CMO — operating model, org design, executive alignment
- Marketing team assessment: structure, skills, priorities, and gaps
- Budget review and resource allocation against revenue objectives
- Board and investor-level marketing narrative and reporting
- Vendor and agency evaluation, selection, and management
- Transition planning — through funding events, M&A, or leadership change
Engagement Model
Project-Based
Scoped engagements for specific deliverables — GTM strategy, messaging architecture, demand audit — with a clear timeline and outcome.
Advisory Retainer
Ongoing access to senior-level guidance, strategic review, and leadership support. Structured as a monthly engagement.
Consulting CMO
Embedded executive involvement for companies that need hands-on marketing leadership over a defined period.