B2B Marketing Consultancy
Marketing that owns
the revenue number.
My approach: treat marketing as a revenue function, not a support function. Own the number.
20+ years leading B2B marketing for Fortune 500 companies and high-growth technology firms. $600M+ in pipeline generated. Results that move the business.
$600M+
Pipeline generated across engagements
4,000%
YoY lead growth for a key client
20+
Years leading B2B marketing
F500
CA Technologies, GE, Deloitte
What We Do
Four disciplines. One mandate: revenue.
Demand Generation
Full-funnel programs that fill pipeline and shorten sales cycles. Account-based marketing, content strategy, digital programs, and marketing operations built to perform.
Learn More →Go-to-Market Strategy
Market positioning, ICP definition, competitive differentiation, and launch playbooks that give sales a story worth telling. Built for the boardroom and the field.
Learn More →CMO-Level Leadership
Embedded consulting CMO engagement for companies that need senior marketing leadership without a permanent hire. Hire the perspective, build the team, set the strategy.
Learn More →Marketing For Exit
Build the function and the story that make a company worth acquiring — then get it through diligence.
Learn More →The Philosophy
“Marketing is not a cost center. It is the engine that drives qualified pipeline, accelerates revenue, and builds the category leadership that compounds over time.”
— Andrew Mueller, Mueller & Company
Who I Work With
B2B technology companies that need marketing to act like owners.
Whether you're a growth-stage company building demand from scratch or an enterprise team reinventing your go-to-market, the work is the same: align marketing to the revenue target and build the programs to hit it. I specialize in two situations — stepping into senior marketing leadership at large enterprise technology organizations, and building the function from zero at growth-stage companies positioning for acquisition or PE exit. Most of that work has been inside AI, data engineering and cloud infrastructure companies, which is where I go deepest.
Clients have included CA Technologies, GE, and Deloitte — as well as high-growth SaaS companies scaling from $10M to $100M ARR.
Growth-Stage SaaS
Companies building repeatable demand generation and establishing category position.
Enterprise Technology
Large organizations modernizing their go-to-market and rebuilding marketing-to-sales alignment.
B2B Professional Services
Firms that need a clear marketing narrative and pipeline motion beyond referrals.
AI, Data and Cloud Infrastructure
Technical companies that need marketing built by someone who understands the product, not just the pipeline.
Ready to engage
Let’s talk about the revenue target.
A direct conversation about where you are, where you need to be, and what it will take.
Start a Conversation